The Webworks Toolbox
Our toolset contains a number of systems for gleaning a mind-boggling amount of information about your website and its place in the digital world. The following are some of our main systems and instruments.
SEMrush is our go-to tool for a top-level view of your sites technical health and SEO profile. It allows us to keep near-constant track of your search ranking positions, identify optimisation opportunities, and highlight potential security and integrity issues to keep your site in excellent working order. SEMrush helps us to discover duplicate content issues, missing technical attributes, problems with image optimisation, and a host of other potential pitfalls.
Majestic maintains the largest link intelligence database on the planet. Links between websites are essentially the currency of the internet. Having lots of high value links from authoritative websites in your industry sector can do wonders for your search rankings. On the other hand, links from spammy sites, mirror sites, and others, can damage your reputation in the eyes of the all-important search engines. In collaboration with our other tools, Majestic allows us to audit your link profile and provide recommendations for improving the quality of backlinks to your site and removing links that could damage your rankings.
Google Analytics keeps tracks of visits to your website. When we build a new website for you, we inject a tracking code into every page that collects data about your visitors. This is one of the most valuable sources of information for a website. Using this data you can see where your traffic is coming from, which pages on your site get the most traffic and from where, and allows us to troubleshoot user experience issues. For example, if you have just run a social media campaign, or sent out some targeted emails, we can tell how effective these channels were, and often whether these visits resulted in contact or sales conversions. We might discover that a particular page has a very high proportion of visitors who leave immediately, and be able to recommend some tweaks to the layout or text so that your visitors easily find what they’re looking for.
Google Search Console
Google’s Webmaster Tools is the most important place for communication between the world’s most popular search engine and website owners. Through the Search Console, we receive messages from Google highlighting potential issues for your site, and can conduct a number of administrative actions such as disavowing dodgy backlinks, submitting sitemaps, highlighting structured data, and a number of other useful tasks.
We use a range of site speed testing tools to understand the optimum set up for your site based on content, platform, host location, user location, and delivery needs. We’re able to test your site speed from servers in a variety of locations around the world, providing an objective assessment of your site’s performance in your targeted locations. In fact, we’re obsessed with site speed. We’re always squeezing that extra millisecond of performance from our servers to give your content go-faster stripes. Because when all’s said and done, the name of our game is delivering your content to your users as quickly and effectively as possible.
Interpretation – bringing it all together
These and a number of other crawlers, robots and data sources, and other techniques we like to keep up our sleeves, provide a wealth of information about your site. But at the end of the day, all of this data is useless without proficient interpretation and decision-making. The recommendations in your site audit come from a combination of the information supplied by these tools and our experience creating and optimising websites on a daily basis. We’re always learning new ways to give our sites an edge over their rivals. Search engine algorithms, user behaviour and your competition are constantly evolving. That’s why we’re continually trying new tools, expanding our knowledge and experimenting with different approaches to website optimisation, so that our clients have the slickest, smartest, best-looking websites we can offer.